Episode 16: Smart Marketing Habits With Tess Whitty
While everything about business looks a bit different than usual for most people right now, we can still be thinking about smart habits to put in place to market our businesses moving forward.
Does it feel strange to think about marketing your services these days? You’re not alone!
That’s why we’re excited to share our interview with our colleague and friend, Tess Whitty.
A disclaimer: we recorded this interview about a month before the COVID-19 pandemic swept across the world. However, the content of our conversation is still relevant, and we hope that you find some ideas useful. Now, back to our guest.
Tess Whitty is an English-Swedish freelance translator specializing in corporate communications, software and IT. She has a M.Sc. in Economics and a M.A. in marketing and previously worked as a marketing manager.
Tess shares her knowledge and experience in marketing and business as an award-winning speaker, trainer, consultant, author and podcaster. For more information, or to connect with Tess, visit www.swedishtranslationservices.com or www.marketingtipsfortranslators.com.
Here is a summary of our conversation with Tess:
How and when she started her freelance translator career
How her typical workday looks, and how her daily routine has changed and evolved over the years
What smart habits have been crucial in her career
What marketing habits most freelance translators struggle with, underestimate, or overlook
Tess’ advice to translators who are just starting out in their freelance career and who struggle with choosing what is most important to focus on first
Tess’ marketing tips for mid-career professionals who are looking to grow their business
Books and resources that we mentioned in this episode:
Tess’ podcast: Marketing Tips for Translators
Tess’ course Marketing Mastery for Translators is now closed for enrollment, but you can add your name to the waitlist
Tess is kindly offering these free checklists to our listeners:
Deep Work: Rules for Focused Success in a Distracted World by Cal Newport
Digital Minimalism: Choosing a Focused Life in a Noisy World by Cal Newport
Company of One: Why Staying Small Is the Next Big Thing for Business by Paul Jarvis
Educated: A Memoir by Tara Westover
Sleep Smarter by Shawn Stevenson
“Don’t make the mistake of saving the marketing until you have a slow period, which means you will have more slow periods. Instead, it’s important to plan your marketing activity, define it, schedule it, and review it.”
Thank you for listening!
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