Episode 31: Smart Habits for Marketing in Unexpected Ways
We all know that marketing is necessary to run any business well. And while sometimes marketing can feel tedious or overwhelming, it doesn’t have to be that way. You can very much create some good habits around marketing your business that will leave you feeling more in control of the future of your business and with more work/life clarity.
In this episode, we're sharing about something that has worked well for us and that, we hope, will be helpful to you: smart habits for marketing in unexpected ways. Be sure to stay tuned until the end of this episode. We’re announcing a new project we’ve been working on that is related to this topic and that you can take part in, too!
Here’s what we cover in this episode:
Our thoughts and personal experiences related to marketing our services
Some places and opportunities where you might have a chance to talk about your services and connect with potential clients:
Interactions with people in specific groups or communities you belong to, like school parent groups, sports and hobbies, church groups, community volunteer meet-ups, etc.
Online events and informal meetings, including those held by non-T&I associations
Various forums and social media groups, both related to our profession and to your own special interests
Facebook Groups, LinkedIn InMail and Groups, Twitter, and Instagram
Places where people often look for information or advice, like Google, Yelp, and Nextdoor
Comments that you leave on other people’s/client’s blog posts or social media posts
Conversations with and referrals from colleagues
Resources we mentioned in this episode:
Madalena’s blog post: “Should I Market My Translation or Interpreting Services on Social Media?”
Madalena’s blog post: “These Simple Tweaks to Your LinkedIn Settings Could Help You Get More Translation or Interpreting Work”
Anxious People by Fredrik Backman
Maybe You Should Talk to Someone by Lori Gottlieb
If you liked this episode, we’d love it if you would leave us a review on Apple Podcasts or wherever you listen. Not sure how to do that? Check out our video tutorial.