Episode 46: Smart Habits for Finding the Right Clients for You
Having a freelance business means you’re always looking for new clients. Even if you have a full project queue with regular clients, all freelance translators and interpreters should be planning ahead and marketing their services or responding to inquiries from potential new clients.
But sometimes you’re just not the right fit for a particular project or client, and they might not be the right fit for you. Perhaps you can link this concept to the goals and aspirations you have for your business, your specializations, or your particular schedule or personal circumstances.
So how do you determine if a particular client is right for you? This can be especially hard if you’re just starting out and have little to no experience. It can also be difficult if you’ve never thought along these lines before and you’re used to saying “yes” to every project.
In this episode, we’re sharing some smart habits for determining who the right clients are for you.
Here’s what you’ll hear in this episode:
Why it’s healthier for your business and work/life clarity to determine who the right clients are for you
How to decide which clients are right for you and your business
How to take into account the expectations that your clients may have of you and your expectations of them
Our thoughts on client avatars or client profiles and what characteristics/features to include in them
How to find information about your ideal clients
How your client avatar/profile can help you set goals for your business
Why the definition of the right clients for you can (and should) change along with your business
Some smart habits related to finding the right clients for you
Resources we mentioned in this episode:
Madalena’s website, courses, and blog
Madalena’s master class on LinkedIn for translators and interpreters
Madalena’s blog posts:
Characters with Character: 50 Ways to Rekindle Your Love Affair with Language by Jost Zetzsche: order a signed copy from Jost or through Amazon
The Mother-in-Law by Sally Hepworth
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