Episode 4: Following Up With Leads and Clients

We thought that this would be a perfect topic to follow our Conference Habits episode. We all know that it’s important to follow up with leads and clients, but it can also be a bit nerve-racking. There’s always the possibility that a client may say “No” to a pitch or a quote we send them for our services, and we all have days when impostor syndrome gets the best of us.

But that’s no reason to avoid this task.

Tune in as we talk about strategies and habits that make it easier to follow up with leads and make sure your efforts are more likely to pay off.

What you'll hear in this episode:

• What you can do to make the task of following up with leads easier and less likely to become delayed or forgotten

• Some appropriate ways to follow up that don’t make you look like a pesky sales(wo)man ;)

• How you can automate some tasks to help your follow-up emails look more personal and interesting to your clients

• Some creative ways of following up beyond sending simple emails

• How soon and how often to follow up with leads

Books, links, and resources that we mentioned in this episode:

• Project management tools: Asana and Trello

• Google Alerts

“Diligent follow-up and follow-through will set you apart from the crowd and communicate excellence.”

— John C. Maxwell

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